Contact

Hi, I’m Jasmin,

a Senior UX Designer 

I design experiences across people, technology and services, from complex digital products to AI-powered systems.

Designing across complex systems

I explore how people navigate connected products, services and intelligent systems, turning complex technology into experiences people can understand, trust and use.

pixel-perfect mobile screens of the supermarket greenleaf grocers

Transforming Crypto-Banking KYC

Exploring how Swiss e-ID could shift identity verification from repeated identity capture toward trusted digital credentials.

more →

Battery capacity visual graphic in percentage

Zero-form banking

A multi-device customer journey blueprint for AlpenBank utilizing spatial computing, smartwatches and conversational zero-knowledge compliance verification.

more →

Design the space between.

  • 01 — People

    Understand human needs, behaviours, motivations and context.

  • 02 — Systems

    Connect products, services, organisations and the journeys between them.

  • 03 — Technology

    Turn emerging technology, AI and intelligent systems into useful human experiences.

Earlier projects

Alongside my recent work in digital identity, AI and service design, I’ve worked across a range of digital products and experiences, from UX research and interaction design to prototyping and UI design.

If you’d like to hear more about these earlier projects or discuss my experience, I’d be happy to connect.

About me

Portrait of Jasmin Dawes, a UX Designer

Designing across people, products and systems.

I’m a Senior UX Designer with experience across complex digital products and services. My work combines UX research, service design and product design, with a growing focus on AI-enabled and agentic experiences.

Contact Me

Organisations I've worked with

Services

Understand

  • UX research
  • Behavioural insights
  • Journey mapping
  • Opportunity definition

Design

  • Service design
  • Experience strategy
  • Service blueprints
  • Concept prototyping

Transform

  • AI-enabled experiences
  • Agentic systems
  • Future-state services
  • Ecosystem transformation

Testimonials

Jasmin Dawes

Senior UX DesignerPeople. Technology. The space between.

Contact

Hi, I’m Jasmin,

a Senior UX Designer 

I design experiences across people, technology and services, from complex digital products to AI-powered systems.

Explore my work

Designing across complex systems

I explore how people navigate connected products, services and intelligent systems, turning complex technology into experiences people can understand, trust and use.

Transforming Crypto-Banking KYC

Exploring how Swiss e-ID could shift identity verification from repeated identity capture toward trusted digital credentials.

more →

Image of ios battery capacity in percentage

Zero-form banking

A multi-device customer journey blueprint for AlpenBank utilizing spatial computing, smartwatches and conversational zero-knowledge compliance verification.

more →

Designing the swiyu Onboarding Experience

From a 3-Day Manual Queue to a <60-Second Sovereign Handshake

more →

Design the space between.

  • 01 — People

    Understand human needs, behaviours, motivations and context.

  • 02 — Systems

    Connect products, services, organisations and the journeys between them.

  • 03 — Technology

    Turn emerging technology, AI and intelligent systems into useful human experiences.

Earlier projects

Alongside my recent work in digital identity, AI and service design, I’ve worked across a range of digital products and experiences, from UX research and interaction design to prototyping and UI design.

If you’d like to hear more about these earlier projects or discuss my experience, I’d be happy to connect.

About me

Portrait of Jasmin Dawes, UX Designer

Designing across people, products and systems.

I’m a Senior UX Designer with experience across complex digital products and services. My work combines UX research, service design and product design, with a growing focus on AI-enabled and agentic experiences.

Contact Me

Organisations I've worked with

Services

Understand

  • UX research
  • Behavioural insights
  • Journey mapping
  • Opportunity definition

Design

  • Service design
  • Experience strategy
  • Service blueprints
  • Concept prototyping

Transform

  • AI experiences
  • Agentic systems
  • Future-state services
  • Ecosystem transform.

Testimonials

Jasmin Dawes

Senior UX DesignerPeople. Technology. The space between.

Contact

Hi, I’m Jasmin,

a Senior UX Designer 

I design experiences across people, technology and services, from complex digital products to AI-powered systems.

Explore my work

Designing across complex systems

I explore how people navigate connected products, services and intelligent systems, turning complex technology into experiences people can understand, trust and use.

UI screens of the product design

Transforming Crypto-Banking KYC

Exploring how Swiss e-ID could shift identity verification from repeated identity capture toward trusted digital credentials.

Read Case Study →

ios battery health percentage

Zero-form banking

A multi-device customer journey blueprint for AlpenBank utilizing spatial computing, smartwatches and conversational zero-knowledge compliance verification.

Read Case Study →

desktop with gmail account

Designing the swiyu Onboarding Experience

From a 3-Day Manual Queue to a <60-Second Sovereign Handshake

Read Case Study →

Design the space between.

  • 01 — People

    Understand human needs, behaviours, motivations and context.

  • 02 — Systems

    Connect products, services, organisations and the journeys between them.

  • 03 — Technology

    Turn emerging technology, AI and intelligent systems into useful human experiences.

Earlier projects

Alongside my recent work in digital identity, AI and service design, I’ve worked across a range of digital products and experiences, from UX research and interaction design to prototyping and UI design.

If you’d like to hear more about these earlier projects or discuss my experience, I’d be happy to connect.

About me

Portrait of Jasmin Dawes, a UX Designer

Designing across people, products and systems.

I’m a Senior UX Designer with experience across complex digital products and services. My work combines UX research, service design and product design, with a growing focus on AI-enabled and agentic experiences.

Contact Me

Services

Understand

  • UX research
  • Behavioural insights
  • Journey mapping
  • Opportunity definition

Design

  • Service design
  • Experience strategy
  • Service blueprints
  • Concept prototyping

Transform

  • AI-enabled experiences
  • Agentic systems
  • Future-state services
  • Ecosystem transformation

Organisations I've worked with

Testimonials