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Designing the Swiyu Onboarding Experience

From a 3-Day Manual Queue to a <60-stateful onboarding experience

View prototype v2.0

Landing detail

Foundations

The design principles in this case study (selective disclosure, user-held credentials and unlinkable use) build on the self-sovereign identity model described by Alex Preukschat and Drummond Reed in Self-Sovereign Identity (Manning, 2021).

Manning · Self-Sovereign Identity (2021)

Banking is moving from document collection to credential verification.

#2 RESEARCH

Research Question

How might reusable, trusted digital credentials in the Swiss E-ID ecosystem enable a faster bank onboarding experience while minimising the personal information customers need to disclose?

#1 OUTLINE

A short introduction

How might a traditional Swiss bank integrate swiyu into account opening while reducing manual verification and giving customers greater transparency and control over their data?

AlpenBank is exploring how digital credentials could support a more continuous onboarding experience while still meeting the bank's KYC, AML and tax-reporting obligations. Traditional digital onboarding still requires customers to repeatedly provide and verify information. With Swiss E-ID and swiyu, trusted credentials create an opportunity to change that model.

The problem isn't verification. It's the journey around it.

  • 1.

    Regulatory completeness

    The bank still needs information to complete its customer dossier. This creates friction for the user experience.

  • 2.

    Disclosure needs comprehension

    Before consenting, users need to understand who is requesting their information, what is requested and why.

  • 3.

    Verification doesn't end  

    A successful E-ID verification does not necessarily mean the bank's wider KYC process is complete.

A single digital request

9:41

illustration
the moon
berge illustration logo
Berge illustration logo

Für heute. Für morgen.

Banking made in

Switzerland.

Open your private account in minutes,

verified with your Swiss E-ID.

#3 HEURISTIC EVALUATION

Evaluating the hybrid experience

I evaluated the hybrid bank–swiyu journey against Nielsen Norman Group's 10 usability heuristics, focusing on cross-device continuity, consent, information disclosure and recovery.

View full heuristic evaluation →

  • Efficiency of use

    Severity 3

    While swiyu makes requested information visible before consent, reviewing and completing multiple requests increases interaction effort.

  • #3 User control & freedom

    Severity 2

    Users need to understand what has already been verified and what remains before account opening.

  • #3 User control & freedom

    Severity 2

    Users should be able to inspect trust and credential information without losing their place or accidentally committing to disclosure.

The opportunity

Reduce repeated data entry without hiding the complexity of the regulatory process from the customer.

<60 sec

Time-to-Value (TTV)

Real-time credential checks

Design target

~5%

User abandonment

Less friction, higher completion

Future-state hypothesis

CHF 5

Onboarding unit cost

Automation reduces handling

Hypothesised cost

Lena

Information-Overload Professional

Need

“Verify what is required. Ask only what is still needed.”

Response

"Your data stays yours. We ask only for what is required."

1.

Minimal disclosure

Request only the information required for the specific purpose.

2.

Stateful continuity

Preserve progress across AlpenBank, swiyu and devices.

3.

Clear responsibility

AlpenBank manages onboarding and KYC; swiyu manages credential presentation and consent.

In a decentralized eID model, the bank creates a single digital request.

All four cryptographically signed credentials

When the user taps "Approve," the eID wallet bundles all four cryptographically signed credentials from your phone

The credentials are transmitted securely to the bank in one second.

Foundations

The design principles in this case study (selective disclosure, user-held credentials and unlinkable use) build on the self-sovereign identity model described by Alex Preukschat and Drummond Reed in Self-Sovereign Identity (Manning, 2021).

Manning · Self-Sovereign Identity (2021)

Jasmin Dawes

Senior UX DesignerPeople. Technology. The space between.

About

Services

Contact

Designing the Swiyu Onboarding Experience

From a 3-Day Manual Queue to a <60-stateful onboarding experience

View prototype v2.0

Landing detail

Foundations

The design principles in this case study (selective disclosure, user-held credentials and unlinkable use) build on the self-sovereign identity model described by Alex Preukschat and Drummond Reed in Self-Sovereign Identity (Manning, 2021).

Manning · Self-Sovereign Identity (2021)

#1 OUTLINE

A short introduction

How might a traditional Swiss bank integrate swiyu into account opening while reducing manual verification and giving customers greater transparency and control over their data?

AlpenBank is exploring how digital credentials could support a more continuous onboarding experience while still meeting the bank's KYC, AML and tax-reporting obligations. Traditional digital onboarding still requires customers to repeatedly provide and verify information. With Swiss E-ID and swiyu, trusted credentials create an opportunity to change that model.

Banking is moving from document collection to credential verification.

#2 RESEARCH

Research Question

How might reusable, trusted digital credentials in the Swiss E-ID ecosystem enable a faster bank onboarding experience while minimising the personal information customers need to disclose?

The problem isn't verification. It's the journey around it.

  • 1.

    Regulatory completeness

    The bank still needs information to complete its customer dossier. This creates friction for the user experience.

  • 2.

    Disclosure needs comprehension

    Before consenting, users need to understand who is requesting their information, what is requested and why.

  • 3.

    Verification doesn't end  

    A successful E-ID verification does not necessarily mean the bank's wider KYC process is complete.

#3 HEURISTIC EVALUATION

Evaluating the hybrid experience

I evaluated the hybrid bank–swiyu journey against Nielsen Norman Group's 10 usability heuristics, focusing on cross-device continuity, consent, information disclosure and recovery.

  • Efficiency of use

    Severity 3

    While swiyu makes requested information visible before consent, reviewing and completing multiple requests increases interaction effort.

  • #3 User control & freedom

    Severity 2

    Users need to understand what has already been verified and what remains before account opening.

  • #3 User control & freedom

    Severity 2

    Users should be able to inspect trust and credential information without losing their place or accidentally committing to disclosure.

The opportunity

Reduce repeated data entry without hiding the complexity of the regulatory process from the customer.

<60 sec

Time-to-Value (TTV)

Real-time credential checks

Design target

~5%

User abandonment

Less friction, higher completion

Future-state hypothesis

CHF 5

Onboarding unit cost

Automation reduces handling

Hypothesised cost

1.

Minimal disclosure

Request only the information required for the specific purpose.

2.

Stateful continuity

Preserve progress across AlpenBank, swiyu and devices.

3.

Clear responsibility

AlpenBank manages onboarding and KYC; swiyu manages credential presentation and consent.

A single digital request

9:41

alpenbank illustration supporting the tagline
the moon in illustration
mountains in illustration
mountains in illustation
the mountains illustration
the tip of the iceberg
the illustration

Für heute. Für morgen.

Banking made in

Switzerland.

Open your private account in minutes,

verified with your Swiss E-ID.

Lena

Information-Overload Professional

Need

“Verify what is required. Ask only what is still needed.”

Response

"Your data stays yours. We ask only for what is required."

Foundations

The design principles in this case study (selective disclosure, user-held credentials and unlinkable use) build on the self-sovereign identity model described by Alex Preukschat and Drummond Reed in Self-Sovereign Identity (Manning, 2021).

Manning · Self-Sovereign Identity (2021)

Jasmin Dawes

Senior UX DesignerPeople. Technology. The space between.

About

Services

Contact

Designing the Swiyu Onboarding Experience

From a 3-Day Manual Queue to a <60-stateful onboarding experience

Landing detail

#1 OUTLINE

A short introduction

How might a traditional Swiss bank integrate swiyu into account opening while reducing manual verification and giving customers greater transparency and control over their data?

AlpenBank is exploring how digital credentials could support a more continuous onboarding experience while still meeting the bank's KYC, AML and tax-reporting obligations. Traditional digital onboarding still requires customers to repeatedly provide and verify information. With Swiss E-ID and swiyu, trusted credentials create an opportunity to change that model.

Banking is moving from document collection to credential verification.

#2 RESEARCH

Research Question

How might reusable, trusted digital credentials in the Swiss E-ID ecosystem enable a faster bank onboarding experience while minimising the personal information customers need to disclose?

The problem isn't verification. It's the journey around it.

  • 1.

    Regulatory completeness

    The bank still needs information to complete its customer dossier. This creates friction for the user experience.

  • 2.

    Disclosure needs comprehension

    Before consenting, users need to understand who is requesting their information, what is requested and why.

  • 3.

    Verification doesn't end  

    A successful E-ID verification does not necessarily mean the bank's wider KYC process is complete.

#3 HEURISTIC EVALUATION

Evaluating the hybrid experience

I evaluated the hybrid bank–swiyu journey against Nielsen Norman Group's 10 usability heuristics, focusing on cross-device continuity, consent, information disclosure and recovery.

  • #1 Visibility of system

    Severity 2

    User may not know what has already been completed.

  • #3 User control & freedom

    Severity 2

    User needs a clear way to inspect information and return.

  • #7 Flexibility & efficiency

    Severity 3

    Completing the regulatory dossier creates repeated interaction.

The opportunity

Reduce repeated data entry without hiding the complexity of the regulatory process from the customer.

<60 sec

Time-to-Value (TTV)

Real-time credential checks

Design target

~5%

User abandonment

Less friction, higher completion

Future-state hypothesis

CHF 5

Onboarding unit cost

Automation reduces handling

Hypothesised cost

Lena

Information-Overload Professional

Need

“Verify what is required. Ask only what is still needed.”

Response

"Your data stays yours. We ask only for what is required."

1.

Minimal disclosure

Request only the information required for the specific purpose.

2.

Stateful continuity

Preserve progress across AlpenBank, swiyu and devices.

3.

Clear responsibility

AlpenBank manages onboarding and KYC; swiyu manages credential presentation and consent.

A single digital request

9:41

Für heute. Für morgen.

Banking made in

Switzerland.

Open your private account in minutes,

verified with your Swiss E-ID.

In a decentralized eID model, the bank creates a single digital request.

All four cryptographically signed credentials

When the user taps "Approve," the eID wallet bundles all four cryptographically signed credentials from your phone

The credentials are transmitted securely to the bank in one second.

Foundations

The design principles in this case study (selective disclosure, user-held credentials and unlinkable use) build on the self-sovereign identity model described by Alex Preukschat and Drummond Reed in Self-Sovereign Identity (Manning, 2021).

Manning · Self-Sovereign Identity (2021)